Dell on Wednesday launched its first Alienware gaming experience center in India. Located in New Delhi, the store aims to provide a hub for gamers to meet, interact play and purchase Dell’s latest products.
The flagship store integrates product display, experience, sales, services, and maintenance, providing players with a comprehensive personalised, and intelligent gaming experience.
The store’s main attraction is the “Battle Zone” which provides a holistic multiplayer gaming experience, the company said in a release.
As the gaming industry in India continues to flourish, Dell Technologies and Alienware plan to expand the network of gaming experience stores nationwide.
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“The Alienware Experience Store demonstrates a vigorous ambition for players to experience unique avant-garde style and high-performance gaming equipment. The store will be a hub for e-sports game leagues and community gathering for game developers and enthusiasts alike”, said Raj Kumar Rishi, Vice President, and Managing Director, Consumer and Small Business, Dell Technologies, India.