Be an iron woman

An ad campaign on Indian women’s anaemic issue urges to invest in iron-rich diet this festive season

October 22, 2019 01:57 pm | Updated 01:57 pm IST

Last Saturday, actor Vidya Balan posted a photo of hers with a plateful of dates on Instagram. Her post said, ‘One of two women in India suffer from Anemia...I myself have been that one out of two women for years...and I can’t empasize enough how much stronger and healthier I feel with the optimal HB in my body...Feels like gold. My favourite #ironRichfood is dates. What’s yours!? This Dhanteras...let’s not invest in gold but also invest in our iron. Eat healthy, iron-rich food. Get tested. Stay alert and healthy!(sic)’

Her post is a part of Project Streedhan which urges women in India to have iron-rich food for better health. A video has been released by Project Streedhan wherein stunning women are shown enjoying iron-rich foods.

Anaemia is a condition in which a person has a lower-than-normal healthy red blood cells or haemoglobin, which reduces the capacity of their blood to carry oxygen, leading to serious health problems and even death.

Why is #projectstreedhan important when women, and men alike, are thinking of diets and workouts to lose weight and look good? As per reports published in national dailies, 'The prevalence of anaemia among Indian women has seen little improvement in 10 years, witnessing a rather small decline from 55% in 2005-06 to 53% in 2015-16, a detailed version of the National Family Health Survey (NFHS-4) released last year by the ministry of health and family welfare said. The statistics for men are no better, with 23% men in the age group of 15 to 49 being anaemic in 2015-16, compared with 24% in 2005-06.’ NFHS-4 details that about 40% of women are mildly anaemic, 12% are moderately anaemic, and 1% are severely anaemic. Among men, 12% are classified as mildly anaemic, 10% moderately anaemic, and 1% severely anaemic. This, despite a flagship programme to address anaemia in women and children being introduced as far back as 1970.

#projectstreedhan stresses the need to take care of our health rather than accumulate wealth. Invest in iron (for your health). After all health is wealth.

 

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.