This refers to a form of digital advertising where advertisements are bought and sold by automated computer programs in an advertisement exchange. It is believed that this kind of advertising helps in better targeting of advertisements as technologies like artificial intelligence are used to assess the behaviour of consumers and offer advertisements accordingly. Programmatic advertising, which is considered by many to be the future of advertising, is in contrast to old styles of advertising where the placement and billing of advertisements were determined through human negotiations, which are prone to various human errors and other biases.
