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V.G. Siddhartha's and Café Coffee Day's journey through the years

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Son of a coffee plantation owner, V.G. Siddhartha comes from a family that has a 140-year history of growing coffee. Siddhartha initially dabbled in stock trading before actually setting his foot in the coffee business.

Inspired by a chat with the owners of Tchibo, a German coffee chain, Siddhartha decided to open his own chain of cafes in a country that had no formative cultural grounding in cappuccinos. He opened  Café Coffee Day’s first outlet on Bangalore’s upscale Brigade Road in 1994 with a tag line ‘A lot can happen over a cup of coffee’

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Printable version | Jan 20, 2020 6:01:59 AM | https://www.thehindu.com/news/national/vg-siddharthas-and-cafe-coffee-days-journey-through-the-years/article28772540.ece

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