A team of officials from the Union Tourism Ministry, led by Prahlad Patel, will be touring Jammu and Kashmir and Ladakh next month to finalise plans to boost tourism in the two newly-formed Union Territories by November 1.
In an interview to PTI , Mr. Patel said he had already sent two officials from the Union Culture and Tourism Ministry on deputation to Jammu and Kashmir and Ladakh, who would act as an “advance team” before he would arrive there in the first week of September to take stock of the situation.
“I will to go to Leh first and then to Jammu and Kashmir to visit the identified tourist spots and conduct a review. We need to provide skill training to guides, get them acquainted with different languages. We are planning to get this done over the next two months,” he said on August 26.
He added that he would lead the teams unless he accompanied Prime Minister Narendra Modi on his upcoming trip to Russia.
He said two recent decisions of the government— on e-visas and on opening up 137 peaks, 15 of which were in Jammu and Kashmir and Ladakh, for foreign tourists— would boost the tourist footfall in the region, which in turn would help in the growth of both revenue-generating and employment opportunities.
Mr. Patel listed four key elements of his plan to prepare the two Union Territories for tourism— upgrading manpower, which would include training guides, build awareness on the bread-and-breakfast scheme, asking people to open up their homes at places where there is a shortage of hotels, give them basic training to run them and also promote adventure sports in a big way.
“What we need to do is change perceptions like we managed to do in the north-east. We need to tell everyone that there are no security issues in the region and it will be safe for them to travel there,” he said. “While we have the cultural heritage to get tourists to visit these places, what we need to do is build amenities around them. We have to identify areas and build infrastructure.”
Mr. Patel further said while in Ladakh, the focus would be on tourists from countries practising Buddhism with guides being taught specific languages, in the Kashmir Valley, the ministry was planning to revive the Sufi tradition at places like Kishtwar.
