How the Centre plans to regulate content on OTT and digital media | Explained

What does the Centre’s draft Broadcasting Services (Regulation) Bill mean for OTT platforms and content creators? How will it regulate digital content including news programmes? What are the penalties for violations? 

Updated - December 29, 2023 04:22 pm IST

Representative image

Representative image

The story so far: The Centre’s new draft Bill, which seeks to overhaul the regulatory system for the broadcasting sector, expands the scope from traditional services like television — both news and entertainment — to OTT (over-the-top) platforms and digital content, including news programmes (currently regulated through the Information Technology Act, 2000) and other emerging technologies.

The government aims to establish a single legal framework to regulate various broadcasting services in the country through the Broadcasting Services (Regulation) Bill, 2023, the draft of which was released by the Ministry of Information and Broadcasting for public consultation on November 10. The proposed legislation aims to replace the Cable Television Networks (Regulation) Act, which has been in effect for about three decades, and suggests several new regulations for the sector. These include mandatory registration, the creation of ‘content evaluation committees’ to encourage self-regulation on digital platforms, the establishment of programme and advertisement codes, and a three-tier regulatory mechanism.

The Centre claims that the Bill will enhance ease of doing business, ensure compliance with broadcasting codes, and update the regulatory framework to keep up with the changing needs of the sector. However, the move has raised concerns about freedom of speech and censorship, as digital media faces heightened scrutiny over “obscene and vulgar” content.

Also Read | Why is the government pushing for regulatory mechanisms for OTT services?

What does the Bill say?

Intimation of operations

No person or broadcasting company can provide services or run a network without formal registration or intimation to the government, with the exception of a few authorised bodies like Prasar Bharati or Parliament channels.

In line with the provisions of the Cable Television Networks (Regulation) Act of 1995, all cable and satellite broadcasting network operators must register to operate, while broadcasters should get approval from the registering authority for transmitting programmes. They are also required to maintain subscriber data.

Similar provisions apply to terrestrial and radio broadcasting networks. “Different rules can be made for different types of broadcasters and network operators, allowing for tailored regulations based on the nature of their operations,” reads the explanatory note released along with the Bill.

The draft further expands the purview of broadcasting rules to networks that use the internet to broadcast services and programmes, such as Internet Protocol Television (IPTV) and OTT broadcasting services (classified as broadcasting network operators in the draft) if they have the required number of subscribers or viewers. The Bill leaves it to the Union government to prescribe limits at a later stage.

Under the Act, OTT broadcasting services will, however, not include a social media intermediary or a user of such intermediary, as defined under the Information Technology Act, 2000.

Modern broadcasting terminologies as defined in the Bill
What is broadcasting?
One-to-many transmission of audio, visual or audio-visual programmes using a broadcasting network, intended to be received or made available for viewing, by the general public or by subscribers of the broadcasting network.
A “broadcaster”, meanwhile is a person who provides programming services and has been provided a registration for uplinking or downlinking of programmes, in relation to Radio, OTT and terrestrial broadcasting networks.
What is a broadcasting network?
A system used for the transmission of programmes, including cable broadcasting networks, satellite broadcasting networks, internet broadcasting networks, radio broadcasting networks and terrestrial broadcasting networks.
Who is a broadcasting network operator?
Any person who operates a broadcasting network, and has been granted a registration, licence or permission or who has provided an intimation to provide services using a broadcasting network.
This includes cable operators, multi-system operators, DTH operators, headend-in-the-sky operators, IPTV operators, OTT broadcasting service operators, radio broadcasting service operators, and terrestrial broadcasting network operators.
What is an internet broadcasting network?
A system for the delivery of broadcasting services and programmes using the internet, over a computer resource, or using Internet Protocol, to subscribers or viewers, and includes IPTV and OTT broadcasting services.
What comes under ‘news and current affairs programmes’?
Audio, visual or audio-visual programmes or live programmes, including analysis about recent events primarily of socio-political, economic or cultural nature, and programmes where the context, purpose, import and meaning of such programmes implies so.
What about OTT?
A broadcasting service available on-demand or live to subscribers or users in India, and where a curated catalogue of programmes owned by, licensed to, or contracted to be transmitted, over the internet or a computer resource, not being a closed network; and where additional hardware or software or combination including a set-top-box, or dongle and software keys may be required to access content on non-smart televisions or viewing devices.

Content quality and accessibility

Any programme or advertisement broadcasted through TV, radio, or other broadcasting services must adhere to the Programme Code and Advertisement Code, which are yet to be defined. These Codes will also apply to individuals and organisations broadcasting news and current affairs programmes online through e-newspapers, news portals, websites and other similar social media platforms that operate as a “systematic business” or “professional” entity. Digital copies of newspapers and publishers of commercial newspapers, however, will be exempted.

Broadcasters will have to classify their programmes into different categories based on context, theme, tone, impact and target audience. The classification must be prominently displayed at the beginning of the show so that viewers can make “informed decisions.” The Bill requires network operators to implement access control measures for shows that are classified for restricted viewing, such as those withadult content.

Additionally, the Bill provides for accessibility guidelines to address the needs of persons with disabilities, calling for broadcasting network operators and broadcasters to make their platform, equipment and programmes more accessible. Suggested measures include audio descriptions for the blind, sign language translations, adding subtitles in different fonts, sizes and colours, and using accessible applications.

It further asks broadcasters to make a certain percentage of content accessible within a specified period in accordance with the accessibility guidelines. A disability grievance redressal officer will be appointed by the Centre to address complaints pertaining to the accessibility guidelines, and a broadcaster or broadcasting network operator could be penalised in case of a violation.

Self-regulation

One of the highlights of the draft is a proposed self-regulation regime to ensure compliance with the programme and advertisement codes, and to address other complaints. 

Every broadcaster or broadcasting network operator must establish a Content Evaluation Committee (CEC) with members from various social groups, including women, child welfare, scheduled castes, scheduled tribes, and minorities. Broadcasters will be allowed to air only those programmes certified by the CEC, except for specific shows exempted by the government.

The Centre, meanwhile, will have the authority to define the size, quorum, and other operational details of the committee. The details of the committee members, including their names and credentials, should be published by the broadcaster or network operator on their website.

The three-tier broad regulatory structure prescribed in the draft has the following components:

Self-regulation by broadcasters and network operators

Broadcasters and broadcasting network operators will have to establish and maintain mechanisms for the filing and redressal of complaints. A grievance redressal officer will be appointed to handle complaints related to content and contravention of the programme and advertisement codes. In case the official is unable to decide in the prescribed period or the complainant is not satisfied with their decision, it can approach the self-regulatory organisation.

Self-regulatory organisations 

It is a proposed body of broadcasters, broadcasting network operators or their associations, which will guide their members to ensure compliance with the broadcasting rules and deal with grievances related to content violations not resolved within a specific time frame. They can also take up appeals against the decisions of broadcasters or network operators. 

If a broadcaster is found guilty of any wrongdoing, the self-regulatory organisation to which it belongs has the authority to expel, suspend, or impose penalties in the form of advisories, censures, warnings, or monetary fines, not exceeding Rs. 5 lakh for each violation.

Broadcast Advisory Council

The Centre will establish an advisory council, consisting of independent experts and government representatives, to oversee implementation of the regulations. It will hear content violations complaints and accordingly make recommendations to the government. 

The government will then, after due consideration, issue appropriate orders and directions. The Council can also form review panels to assist with its functions. These panels are assigned specific cases or appeals and provide their recommendations, considered as recommendations of the Broadcast Advisory Council as per the text of the Bill. 

Provision for inspection, seizure of equipment

The Centre and authorised officers will have the right to “inspect” broadcasting networks and services. Operators of these will have to provide the “necessary equipment, services and facilities” to the authorised officers during an inspection for “interception or monitoring” at its own cost. The Bill states that inspections will typically be conducted after providing “reasonable” notice in writing with details about the reasons for confiscation. However, it also allows for inspections to be conducted without prior notice if “providing such notice would defeat the purpose of the inspection,” thus raising concerns about government overreach

“No prior permission or intimation shall be required to exercise the right of the Central Government or its authorised officers or agency so authorised by it, to carry out such inspection,” the Bill says.

The inspecting team can also seize equipment if it believes that the operator has violated norms. Companies and can be held liable for contraventions unless they prove lack of knowledge or due diligence, the draft adds. “The equipment seized shall be liable to confiscation unless the operator of broadcasting network or broadcasting services demonstrates compliance with the provisions of the rules or guidelines, within 30 days from the date of seizure of the said equipment,” the Bill says.

There is, however, a provision of a written notice to the operator informing it of the grounds for such confiscation to provide the opportunity of making a representation. In case no such notice is given within 10 days from the date of the seizure of the equipment, it has to be returned to the operator.

What are the penalties for non-compliance?

The Bill includes provisions for penalties such as removal of objectionable shows, orders, apologies, off-air periods, or even cancellation of registration in case of non-compliance with the programme and advertisement codes.

The Centre may prohibit the transmission of a programme, or operation of broadcaster or broadcasting network by citing public interest or national security reasons. If the programme or channel is “likely to promote disharmony or feelings of enmity, hatred, or ill-will between different religious, racial, linguistic, or regional groups or castes or communities or if it is likely to disturb public tranquillity on grounds of religion, race, language, caste, or community,” then it can be prohibited by order, the draft reads.

“Where the Central Government thinks it necessary or expedient so to do in the interest of the— (i) sovereignty or integrity of India; or (ii) security of India; or (iii) friendly relations of India with any foreign State; or (iv) public order, decency or morality, it may, by order, regulate or prohibit the transmission or re-transmission of any Television Channel or programme,” it says.

In addition, the Bill provides for monetary penalties and imprisonment for certain “serious offences.” The amount of the penalty will depend on the financial capacity of the company or individual. The maximum penalty for unregistered entities and major categories is 100%, while the penalty for medium, small and micro categories is 50%, 5% and 2%, respectively.

What are the main concerns?

The broad scope of the Bill for traditional broadcasters, such ascable TV, and the evolving OTT space, which essentially has a different business model and content delivery mechanism, has drawn a mixed response from legal experts and advocates fordigital freedom.

Digital rights organisation Internet Freedom Foundation (IFF) has called for a cautious examination of the Bill due to the proposed codes’ similarity to the Code applicable to cable TV and the increased censorship of TV programmes as a consequence. “This may affect the publisher’s online free speech, freedom of journalistic expression and artistic creativity, & the citizen’s right to access differing points of view because publishers will be compelled to only produce content which is palatable to the Union Government,” it says.

The group claims that exerting executive control over OTT content will lead to “over-compliance and self-censorship” because platforms would aim to avoid the government’s broad discretion when it comes to punishments.

The IFF further notes that the Bill has left several provisions to be determined later by the Centre, arguing that such excessive delegation of rule-making would create uncertainty for stakeholders. “Spanning over 70 pages, the Bill includes 60 instances of “as may be prescribed” and 17 instances of “as notified by the [Union] Government.” While we recognise that in some instances specificity is needed to be or must be left to future rulemaking, these must be accompanied by relevant safeguards to protect against arbitrary rule-making,” the IFF says.

On the potential impact of the legislation on digital platforms, technology policy expert Shruti Shreya of think-tank The Dialogue believes that the requirement for all online content creators to adhere to a programme code requires careful consideration. “While ensuring content quality is essential, the subjective nature of terms like ‘good taste’ or ‘decency’ could lead to ambiguous interpretations… The digital space thrives on creativity & expression - how will this legislation affect this dynamism?” she asks.

Shreya Suri of the law firm IndusLaw believes that the proposed self-regulatory mechanism will accord a greater sense of “responsibility, accountability” for broadcasters and networks in terms of content. She, however, said mandatory disclosures such as initiation to the Centre and making public the personal details of CEC members could put the individuals at personal risk.

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