Priyanka Chopra terminates contract with Nirav Modi brand

At the time of the appointment as an ambassador, she had said: “My association with Nirav Modi is like a meeting of minds in many ways. We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront.”

A woman walks past a Nirav Modi jewellery boutique, that displays a black and white photograph of actor Priyanka Chopra, in Mumbai on February 15, 2018.

Actor Priyanka Chopra has terminated her contract as global brand ambassador of Nirav Modi Jewels in the light of the allegations of financial fraud against Mr. Modi . She had said she was seeking legal opinion on the matter.

“In the light of recent allegations, Priyanka Chopra has chosen to terminate her contract with the Nirav Modi brand," Ms. Chopra's spokesperson said on February 23.

Ms. Chopra become the brand ambassador of Nirav Modi Jewels in January 2017 and has done several print campaigns for the brand. She also did the “Say Yes, Forever” ad film made for Modi by Karan Johar's Dharma Productions. The romantic “proposal film” starred Siddharth Malhotra with Ms. Chopra and was directed by Shakun Batra of  Kapoor And Sons  fame.

Ironically, at the time of the appointment as an ambassador, she had said: "My association with Nirav Modi is like a meeting of minds in many ways. We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront."  

PTI adds:

Mr. Malhotra had told PTI that since his contract with the brand was already over, he will not seek any legal action.

Actor Bipasha Basu, who featured in a Gitanjali Gems advertisement, has claimed that the brand, owned by Modi’s uncle Mehul Choksi, continued to use her pictures even after her contract expired. Her spokesperson, however, has clarified that she was not seeking any legal action against the company.