The Hindu has posted a dramatic 20% growth in circulation during the period January-June 2018 over the same time period in 2017.
The Audit Bureau of Circulations’ certified figures in its latest report show that in South India, The Hindu is far and away the leading English daily with a circulation of 11,79,870 copies (main version 10,95,874; variant 83,996). In comparison, The Times of India is a distant No. 2 with 8,14,071 copies (main 7,36,622; variant 77,449).
Here are some of the other key takeaways.
The Hindu is the second-largest English daily in the country with a total all-India circulation of 13,97,955 copies (main 12,93,894 + variant 1,04,061) for the January to June 2018 period. At No.3, The Hindustan Times is certified by the ABC as having a paid circulation of 10,04,011 (main 7,38,789; variant 2,65,222).
In Karnataka, The Hindu has attained a strong No. 2 position with 2,82,726 copies (main 2,69,824; variant 12,902). This represents a 100% growth over the January-June 2017 period.
North of the Vindhyas, The Hindu ’s certified number is 2,17,217 copies (main 1,97,152; variant 20,065).
This growth has been registered despite the increase in cover price following the relaunch of the newspaper in February 2017, validating the readers’ continued trust in The Hindu .
The Audit Bureau of Circulations is a non-profit, voluntary organisation that checks and verifies the circulation figures of publications every six months against a uniform set of guidelines. The ABC-certified numbers are released publicly to also ensure that the advertising community has access to an accurate representation of the number of newspaper copies that reach genuine readers.
The ABC has been certifying figures in India since 1948 continuously for 70 years now.
