Kerala Tourism’s Facebook page has notched up 1.5 million ‘likes’ to emerge on top among the State tourism boards in the country in 2017. Kerala has pipped the Facebook pages of Jammu and Kashmir and Gujarat Tourism to second and third places.
The ranking by Facebook was based on engagement with tourists that included reactions, shares, and comments on the page between January and December last year. Facebook recently released data of its top-ranked pages of government bodies, ministries, and political parties in the country.
Director, Kerala Tourism, P. Bala Kiran received the honours for the ranking at the Facebook office in New Delhi from the social media site’s Public Policy Manager (India, South and Central Asia) Nitin Saluja on Wednesday. “This is one of the proudest moment for us so far,” Mr. Bala Kiran said in a post after receiving the award.
“Kerala Tourism’s activities on Facebook and other social media space have been focussed and proactive. The page could keep travellers from India and abroad engaged with interesting posts on the projects and activities undertaken by the department,” Mr. Bala Kiran said.
“The distinction comes at a time when Kerala Tourism has upped the digital marketing budget to 15% and been communicating to the people across the globe in exciting ways,” adds Mr. Bala Kiran.
Secretary, Tourism, Rani George said Kerala Tourism could successfully convey the reasons for the State’s inclusion on every traveller’s itinerary.
“The department’s presence on social media has taken this message across to millions. The new laurel from Facebook is indeed heartening,” she said.
