Taking a leaf out of Vistara’s book, Jet Airways said on Monday that passengers under certain fare buckets will have the option to purchase meals and won’t be served complimentary food on-board from January 7, 2019.
Announcing further enhancements to its ‘Fare Choices’ framework, Jet Airways said its decision reflected the fast-evolving nature of Indian aviation, where an increasing number of guests wanted the freedom and flexibility to make their own travel choices.
Changes under the ‘Fare Choices’ framework will begin to reflect during bookings from December 21 for all flight tickets after January 7, 2019.
‘Fare Choices,’ a tier-based system, enables passengers to customise their travel experience with the airline by choosing their preferred fare and a specially tailored associated service experience that features benefits they most value.
In addition to the ‘Light’ and ‘Deal’ categories introduced earlier, Jet Airways will now offer two more categories — Saver and Classic — for passengers travelling economy class.
Beginning January 7, 2019, the airline will remodel and refresh its current set of in-flight offerings with ready-to-eat menu options comprising both food and beverage selections. “Our expanded range of fare and meal choices are in sync with emerging consumer feedback, which clearly reflects that an increasing number of guests want the flexibility of enjoying competitive fares with the option to buy meals that are best suited to their taste,” said Raj Sivakumar, senior vice-president, world-wide sales and distribution, Jet Airways.
