Ten handloom products of the State have obtained the India Handloom Brand (IHB) tag of the Ministry of Textiles, which will help promote them in the global market.
According to the Weavers’ Service Centre (WSC) in Vijayawada, prominent among them include Dharmavaram silk sari and Pavada of Anantapur district; Madavaram cotton sari of Kadapa district; Venkatagiri cotton sari of Nellore district; Polavaram cotton sari of Krishna district; Mangalagiri sari of Guntur district; and Uppada sari of East Godavari district.
“We are doing research for identifying eligible handloom products in Andhra Pradesh to recommend them for the IHB tag,” WSC Deputy Director K. Ravindra told The Hindu .
Mr. Ravindra said that the recent buyer-seller meeting held in Hyderabad yielded the expected result as the branded handloom products witnessed great demand.
Speaking over phone from Chennai, Weavers Service Centre’s South India Director Vishesh Nautiyal said that the work of the weaver or manufacturer would go beyond the borders through the IHB tag.
“The IHB speaks about the quality and standards of the respective product. The branded products are being sold by renowned retail malls in Indian cities. The brand is a direct way to penetrate the national market,” said Mr. Nautiyal.
The Ministry of Textiles has identified eligible individual manufactures/cooperative societies for production of IHB products.
The brand is a direct way to penetrate the national market
Vishesh Nautiyal
South India Director, Weavers’ Service Centre
