Rolls-Royce Motor Cars announced its 2015 sales, which was the second highest ever recorded in its 112-year history. A total of 3,785 hand-built motor cars were commissioned by customers worldwide last year.
CEO Torsten M said, “The year, 2015, was a year of tremendous challenge for the entire luxury industry. I am proud of our success which was achieved against a backdrop of considerable global uncertainty. We have proven that our long-term strategy of globally-balanced, sustainable and profitable growth is delivering and we have maintained our position as the world’s leading luxury manufacturer. I am confident of a strong year in 2016.”
Record sales were reported in Asia Pacific (up 13 per cent), the Middle East (up 4 per cent), and North America (up 6 per cent). Individual markets that recorded record results included Korea (up 73 per cent), Japan (up 7 per cent), Qatar (up 21 per cent), Russia (up 1 per cent), UK (up 2 per cent), and USA (up 7 per cent). Emerging markets such as Taiwan, Indonesia, Malaysia and Kazakhstan showed promising growth. In China, significant headwinds impacted negatively on the entire luxury sector and Rolls-Royce was not immune to these developments. The region reported sales down 54 per cent compared to 2014.
Sales were driven by the enduring success of Wraith and Ghost family motor cars, while Phantom remains the company’s pinnacle product globally, reaffirming its status as the world’s most desirable super-luxury good. In 2015, Rolls-Royce once again sold more cars in the +euros200,000 net segment than any other manufacturer, maintaining a position it has held unchallenged over the last decade.
As part of the Marque’s commitment to long-term sustainable growth, Rolls-Royce announced five dealerships during 2015.
This brings the global dealership network to 130, with further expansion planned for 2016. Rolls-Royce Motor Cars Abu Dhabi was the best-selling Rolls-Royce dealership for the third consecutive year. — ANI
