After apartments, you can now book and buy a car online with automaker Mahindra & Mahindra Ltd entering into an exclusive arrangement with Flipkart for online booking of the Mahindra KUV100, a compact SUV which was unveiled at Chakan in Pune on Friday.
This is a first of its kind initiative in the automobile industry, and online bookings for the compact SUV will be open from midnight on January 18.
On Friday, while unveiling the smallest SUV vehicle from the Mahindra stable, Pawan Goenka, Executive Director, Mahindra & Mahindra had said the company, apart from its dealership model, would depend on ecommece to sell this product and would tie up with Flipkart and Car & Bike portal for online bookings.
Announcing the tie-up, Anil Goteti, Vice President (Business), Flipkart in a statement said, “Online today is a must-have strategy for all players to respond to the growing demand of their customers spread across different cities and towns. For the first time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book the Mahindra KUV100 online.”
Last month, Flipkart had introduced automobiles as a category with an objective to change the way vehicles are purchased in India. As part of this tie-up, both Flipkart and Mahindra have assured in-a-month delivery to customers. The KUV100, Mahindra's first entry into the volumes segment, has been developed to create an entirely new category in the Indian passenger car industry.
Speaking on the association with Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd said, “Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives.”
He added, “With the ever-increasing population of Internet users, this was a step in the right direction for us, especially for brand KUV100.”
