Chennai start-up wins Rs.10-lakh funding

February 03, 2015 02:26 am | Updated November 16, 2021 05:19 pm IST - MUMBAI:

Suresh and Arul Murugan of Chloroplast Foods(second and third from left) with the organisers ofIIT Bombay’s Entrepreneurship Summit 2015.

Suresh and Arul Murugan of Chloroplast Foods(second and third from left) with the organisers ofIIT Bombay’s Entrepreneurship Summit 2015.

Chennai-based start-up Chloroplast Foods was one of the six start-ups to bag on-the-spot funding of up to Rs.10 lakh at IIT Bombay’s Entrepreneurship Summit 2015.

Founded seven months ago by three college friends, the start-up was shortlisted from 260 applications. Chloroplast Foods aims to supply 30 preservative-free snacks online, through their website www.snackexperts.com, by tapping into the growing healthy snacks market.

The team’s 10-minute presentation at the ‘10 Minute Million’ event on Sunday received instant funding pledges from four investors, including Ajeet Khurana, CEO of IIT-B’s Society for Innovation and Entrepreneurship, and angel investors Taha Nabee, V.C. Karthik, and Ravi Gururaj.

“We have created these products from unique recipes. Since this is a subscription-based model, they are prepared after a customer places an order. Within seven days, the customer gets a fresh product that has a 30-day shelf life. We offer five unique varieties for Rs.699,” said Arul Murugan Palanichamy, a co-founder of snackexperts.com.

The 27-year-old B. Tech graduate from Tamil Nadu Agricultural University, worked with a food processing company for seven years before starting his own venture.

He said the money would help them expand from a leased bakery unit to a bigger bulk production facility.

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