Chennai

Movie market: ‘Tier 2 and 3 towns are growth centres’

Baahubali 2 saw the maximum bookings: online firm

Baahubali 2: The Conclusion (Tamil) saw the maximum ticket bookings through online entertainment ticketing platform, BookMyShow for the year 2017.

Of the 300 Tamil films that were listed on BookMyShow till November, actor Vijay’s Mersal and Bairavaa and actor Ajith’s Vivegam did exceptionally well and saw the highest bookings, the online firm claimed, without giving detailed figures.

Ashish Saksena, COO-Cinemas, BookMyShow, told The Hindu, “The passion and love for films and film stars in this region is unmatched. Nowhere else do fans so willingly book tickets for a 4 a.m. show and stand in queues all night to get the tickets for the most anticipated film. This is why this market is extremely important for us and contributes significantly to the overall movie revenues for us.”

According to the company, about 10% of the total screens on BookMyShow are from Tamil Nadu.

“We have over 400 screens from Tamil Nadu. We have added more than 160 screens in the last one year alone and have penetrated into more than 13 new locations including Marthandam, Theni, Virudhunagar and Perambalur,” added Mr. Saksena.

In 2017, the online ticketing platform brought on board SPI cinema screens, the biggest player in the Tamil Nadu market. In 2018, BookMyShow is planning to add more screens in Tamil Nadu with a strong focus on tier 2 and tier 3 towns and cities.

Mr. Saksena pointed to the rise in disposable income, data penetration creatiopn of more awareness for films, and more people seeking entertainment as factors contributing to the growth of films in tier 2 and tier 3 markets, not just in Tamil Nadu but all across the country.

Encouraging signs

“In Tamil Nadu alone, cities like Tirupur, Coimbatore, Salem, Vellore, Tiruchi and many more have shown encouraging signs for the movie business,” he added.

At the national level, 1,450 films were listed on BookMyShow this year. Baahubali 2: The Conclusion saw 16 million tickets fly off from the BookMyShow site alone across India.

Movie-goers across India preferred Hindi cinemas, followed by Tamil and English ones.

A letter from the Editor


Dear reader,

We have been keeping you up-to-date with information on the developments in India and the world that have a bearing on our health and wellbeing, our lives and livelihoods, during these difficult times. To enable wide dissemination of news that is in public interest, we have increased the number of articles that can be read free, and extended free trial periods. However, we have a request for those who can afford to subscribe: please do. As we fight disinformation and misinformation, and keep apace with the happenings, we need to commit greater resources to news gathering operations. We promise to deliver quality journalism that stays away from vested interest and political propaganda.

Support Quality Journalism
Recommended for you
This article is closed for comments.
Please Email the Editor

Printable version | May 21, 2020 1:58:15 AM | https://www.thehindu.com/news/cities/chennai/movie-market-tier-2-and-3-towns-are-growth-centres/article22291234.ece

Next Story