Vizagapatam Chamber of Commerce & Industry has appealed to Chief Minister N. Chandrababu Naidu to adopt a strategic approach to promote tourism events like Visakha Utsav and Dasara and Dasara Sambaralu in a big way in the State.
In a letter, VCCI president A.V. Monish Row said despite holding several programmes by the Tourism Department every year, the number of tourists who visit the State, was not much.
Brand building
If not properly managed, events, however small, could have a negative image of the host destination. To maximise the return on investment, AP must adopt a strategic approach to showcase tourism potential. Brand building, generating business growth, employing tactical levers and lastly using events as vehicles for local pride and community building were the need of the hour, he said.
