PG certificate programme inaugurated

September 28, 2021 06:33 pm | Updated 06:33 pm IST - TIRUCHI

The Indian Institute of Management-Tiruchi has inaugurated the second batch of its post-graduate certificate programme in Business Analytics and Applications (PGCBAA), a 13-month programme offered on a device-to-device mode.

Teaming up with Jaro Education, delivery partner, IIM-Tiruchi has designed PGCBAA to help working professionals learn the required skills and knowledge to formulate meaningful questions, address them with analysis of data, and arrive at decisions with insights gained from the analysis.

Highlighting the recent development in marketing analytics, the chief guest, Nalini Guhesh, managing director, Network Analytics Team, Ogilvy, emphasised that the best result of business analytics could be achieved by combining data, technology, strategy, and creativity.

Pawan Kumar Singh, Director, IIM Tiruchi, said the programme gave equal weightage to mathematics and language, while explaining the role of management in business analytics. Diversity of the participants’ backgrounds and experience would add more value to them and the programme.

The second batch of the PGCBAA comprises 158 participants.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.