Diamond expo dazzles Tiruchiites

November 16, 2011 10:46 am | Updated 10:47 am IST - TIRUCHI:

Diamond jewellery on display atTanishq showroom in the city on Friday. Photo: M.Moorthy

Diamond jewellery on display atTanishq showroom in the city on Friday. Photo: M.Moorthy

Making the most of Tiruchiites apparently growing fascination for ‘a woman's best friend,' branded jewellery retailer Tanishq, showcased its high-value exquisite diamond jewellery collection here to familiarise prospective customers with a range of sparklers.

The three-day exhibition at Tanishq Show Room, Fort station road, which concluded on Sunday, showcased a blend of traditional and contemporary designs to appeal to the sensibilities of the new Indian woman. Around 1000 designs worth Rs.60 crore with high craftsmanship and elegance as hallmarks dazzled visitors.

“The expo attracted many first time investors who had hitherto confined to gold as the sole option. These diamonds make for a lucrative investment as diamonds here are valued at the current market price,” said Annamalai, proprietor.

The “Hi-Value Diamond” jewellery range presented a variety of diamond cuts from conventional round shapes to fancy cuts like marquise, cushion, emerald, pear, oval, heart, trillion and radiant, said a press release issued here. A 20 per cent discount on a single product valued more than Rs.2 lakh was offered. The assortment included ear rings, bangles, rings, pendants and necklaces priced up to Rs.1 crore. The jewellery cache would be displayed at all major showrooms of Tanishq. While few pieces are available in the showroom, orders can be placed from the catalogue.

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