The Madurai Aavin Union has announced a cash incentive amounting to Rs. 3 crore to its milk suppliers.
A total of 32,866 dairy farmers, working in 793 milk producing cooperative societies in Madurai and Theni districts, which come under the union, will stand to benefit from this incentive. The union registered a profit of Rs. 10 crore in the 2009-10 financial year. It has set side a certain sum for future expenditure and investments.
The remaining sum of Rs. 6 crore is being spent on various initiatives, of which this cash incentive to milk producers was a major one as they play a vital role in the development of Aavin. The dairy farmer will get 50 paisa for every one litre of milk supplied during 2009-10 financial year, said an official release.
The Madurai Aavin has also initiated steps to procure electronic equipment to test the quality of milk for the benefit of producers.