The International Advertising Association (IAA) will host the IAA World Congress at Kochi from February 20-22. The event, covering marketing, advertising and media, would be held at the Grand Hyatt Lulu International Convention Centre in that city.
Pradeep Guha, chairman, steering committee, IAA World Congress, said: “This is being planned as the most significant event with talks by 35 speakers on marketing, advertising, communications, media and related technology areas across the globe. We have also planned three evenings of great entertainment. And we have special rates for academics and students so that they learn from this great line-up of speakers.”
Srinivasan Swamy, chairman and world president, IAA, said: “The world congress is held every alternate year. We are expecting about 2,000 delegates from India and around the world to attend.”
Reliance Industries Ltd. CMD Mukesh Ambani, Unilever CEO Paul Polman, Qualcomm CEO Steven Mollenkopf, non-executive Chairman of Infosys and former Chairman of UIDAI Nandan Nilekani, CEO of Softbank Investment Advisors Rajeev Misra and Sri Sri Ravi Shankar are scheduled to address the summit. Bollywood legend Amitabh Bachchan will also speak, as will social influencer Deepika Padukone.
Some of the other speakers include tennis greats Andre Agassi, Vijay Amritraj, Alibaba Group chief marketing officer Chris Tung, Facebook vice-president of global marketing solutions Carolyn Everson. Co-founder of Skype Jonas Kjellberg, president and chief executive officer of BBDO Worldwide Andrew Robertson and chief creative officer of Ogilvy Worldwide Piyush Pandey are expected to participate. For details, log on to www.iaaworldcongress.org
