Hyderabad

Telangana handlooms on Amazon

Amazon India has signed a MoU with Telangana Department of Handlooms and Textiles as part of which it will educate, train and enable weavers and artisans to directly sell their products to Amazon customers across the country.

With over 17,000 handlooms in the State, the MoU will help elevate popular handloom products from clusters such as Pochampally, Warangal, Gadwal, Narayanpet and Siddipet which have a tremendous potential and demand in urban areas, a release from the company said.

Amazon India through this association with weavers and artisans will help them boost their business by training them to list and sell their products online on the marketplace.

Training weavers

Additionally, in collaboration with the Department it will conduct training programmes, including computer and internet training sessions and registration assistance programs.

Besides providing an online marketplace for marketing, Amazon India will engage with weavers and artisans to train them on making the products more attractive, appealing and marketable across the online domain, the release said.

MoU signed

The MoU was signed at the National Handloom Day event here on Monday, in which Minister for Handlooms and Textiles K. T. Rama Rao participated.

“With their rich experience and deep understanding of consumers, Amazon can really make a difference in facilitating these gifted artisans and craftsmen to take advantage of the growing digital economy and e-commerce,” Principal Secretary (Industries) Jayesh Ranjan said in the release.

Director and general manager – Seller Services of Amazon India Gopal Pillai said the partnership would give a boost to the local ecosystem and catalyse the economic development of the weaver community.


Our code of editorial values

This article is closed for comments.
Please Email the Editor

Printable version | Sep 17, 2021 9:31:49 PM | https://www.thehindu.com/news/cities/Hyderabad/telangana-handlooms-on-amazon/article19452960.ece

Next Story