One of the world’s most coveted cars and sumptuous food and haute couture. That was at LuxeDrive, where Mercedes Benz car aficionados got to test the vehicle of their choice, check out personalised finance offers under its new customer engagement platform besides, being treated to food and latest fashion trends at Go Kartainment karting track, Shamshadabad, RGIA on Saturday.
“Best customer experience is a key pillar of Mercedes-Benz’s through our customer engagements LuxeDrive. With an increase in the number of high net individuals in Hyderabad, it is establishing itself as a prime luxury destination in the country,” said Roland Folger, managing director and CEO, Mercedes-Benz India, adding “consumers here are well-informed and increasingly demanding about latest luxury products and services.”
Customers got to do self-driving exercises on a specially designed test track with the posh cars at the customer meet.
There was a special ‘kids’ zone’ with games while the parents get to test drive their toys. Hyderabad market is set to grow exponentially and varied demand patterns for luxury cars combined with a considerably high disposable income, makes it an attractive market, said Yashwant Jhabakh, group chairman, Mahavir Motors.
The customer initiative was also held earlier at Chandigarh, Gurgaon, Jaipur, Surat, Mumbai, Bengaluru, Chennai, Ranchi and Nagpur. It is also open on Sunday.
