YouTube pop-up is expected to give a boost to cooks among others as several professional and amateur chefs converged in the city to make videos for their YouTube channels. About 15 chefs participated in the pop-up space that was launched here on Thursday.
Since YouTube pop-ups help people create original content, the videos generated by the chefs would have full-length cooking lessons recorded at Ramoji Film City. On the first day, three cookery shows were shot.
One among these was done by celebrity chef Harpal Singh, who has been doing cookery shows for a television channel. Mr. Singh also helped two other creators to cook and shoot their recipes.
Speaking to The Hindu , Mr. Singh said cookery shows find success only if the video and the recipe was authentic. “It’s not just about providing people with a tasty recipe. The cooks who try out videos want the recipe to work in their kitchen. Great recipes are ones which work for those who attempt,” Mr. Singh said. His YouTube channel has three lakh subscribers.
Primary lessons
During the pop-up session, Mr. Singh cooked a Rainbow Biryani which would be put up on his channel soon. The sessions were shot in a professional kitchen set where participants were taught sound control, ambience monitoring and aesthetics. Some primary lessons on video editing were also given to them.
Another popular YouTube amateur chef who cooked on Thursday was Yaman Agarwal from Yapral in the city. Yaman’s cooking channel, Cooking Shooking, has six lakh subscribers. “I have a cooking set at home. But here, I was able to learn professional filmmaking which will improve the quality of my videos,” he said. Mr. Agarwal has already launched a Hindi channel that got 55,000 subscribers in just three months.
“After the introduction of mobile SIMs with free or cheap internet connection, the number of regional subscribers has gone up. I decided to launch the Hindi channel as many asked me whether I could teach in Hindi,” Mr. Agarwal explained. Youngsters who live away from home tap into YouTube for recipes, he said.
The video he made on Thursday would be uploaded in a few days on his channel, he added.
