Within five and half hours of the release of a 51-second teaser of the Pawan Kalyan-starrer Katamarayudu on Youtube, a whopping two million people viewed it and about a lakh more tweeted it too using their handles.
Ever since shooting for Pawan Kalyan’s latest film began on September 21 with a 15-day schedule, there has been that typical “what’s going on kind of feeling”. The schedule had Pawan Kalyan, Ali, Abhinav Singh, Rao Ramesh and a few others in the scenes shot around Hyderabad.
Shruti Haasan’s fans
If this frenzy was due to the craze for Pawan, many fans and movie-lovers were more eager about Shruti Haasan, daughter of Kamal Haasan and how the film would turnout to be in its Telugu version. Katamarayudu is a remake of the Tamil blockbuster - Veeram , starring Ajith and Tamanna.
The film is about an honest man who has a violent streak. He is on the path to reforming himself, when a certain situation forces him to take action. The teaser has typical Pawan ‘mass dialogue’ that goes - It does not matter how many people are there, only who is there as he pushes a baddie’s face on the ground.
Special look
Of particular interest is Pawan’s look - a white shirt and a dhoti that is called ‘panchakattu’ in Telugu-land. A few seconds later, the steel door of a railway compartment comes flying out with yet another of the baddies in tow. The punch lasts one more second when Pawan stands under an umbrella as the rain pours.
Directed by Kishore Kumar Pardasani @ Dolly, it is produced by Sharrath Marar on his Northstar Entertainment banner, with music by a happening Anup Reubens and Prasad Murella as the Director of Photography.
On social media
A dedicated team that was working on computers at Northstar Entertainments ensured that Katamarayudu was one of the most anticipated movie of 2017. They kicked off a promotional campaign on social media with the handle #newyearwithKatamarayudu. The team kept the updates clear and stuck to the theme they adapted for the promotions.
The campaign gradually revealed the Katamarayudu look with a series of four posters. From December 28 they went right up to the midnight of December 31. The New Year began with a video from the Katamarayudu sets and a motion poster.
