With increasing use of modern plumbing systems and accessories, several newly-built houses are going in for booster pumps.
Pumpsets are almost like consumer durables and hence after-sales service is becoming important, says Jayakumar Ramdass, Director of Mahendra Pumps.
He told The Hindu here on Saturday that Coimbatore has 100 to 150 brands of locally-made pumps. Pumpset manufacturers comply with several norms to meet quality and energy-efficiency standards and the market has also become competitive.
Quality
Apart from the focus on quality of the product while manufacturing, the initiatives through post-sale services are to leverage on the quality factor. Each manufacturer takes different efforts to showcase the strengths of the product. Thus, there is thrust on after-sales service.
A couple of brands in the market offer two-year warranty. Now, Mahendra Pumps has launched five-year warranty with a small premium, for domestic and agricultural pumps.
The warranty is available in south India now and will be extended to the north soon. “We have a wide service network. We have invested heavily in training and equipping the service centres. The first step is to ensure that the product does not fail. If there are complaints, then we need to attend to it in 24 hours,” he says. This effort also ensures that the manufacturer gets direct feedback from the customer and develops the confidence of the customers, he says.
