It is just about two weeks since the Union Government launched insurance and pension schemes to provide social security cover to all and the Coimbatore district has already 3.1 lakh persons covered under the three schemes (group accident insurance, life insurance and pension scheme).
The schemes are: Pradhan Mantri Jeevan Jyoti Bima Yojana (life insurance cover), Pradhan Mantri Suraksha Bima Yojana (group accident insurance) and Atal Pension Yojana (pension scheme). Since the pension scheme has age and income restriction, the demand seems to be relatively less for it compared to the insurance products.
Awareness
District Lead Bank Manager K. Krishnamoorthi says that all bank branches are creating awareness among the public – they have displayed details through banners, sent out personal text messages and also distributed handbills and brochures. Some banks even distribute applications to the customers who walk in every day for other banking transactions.
The plan is to complete enrolment for these schemes by the end of this month and start providing the insurance cover from June 1.
Bank officials say that in the case of rural areas, the banks are involving the Business Correspondents to sell the schemes.
Though there does not seem to be specific efforts to reach out to those who do not have a pension or insurance cover, the officials say they plan to organise campaigns in the coming days targeting the economically weaker section in the urban areas so that they benefit from the schemes.
