At first blush, Madhu Ethnics resembles any other enterprise, being geared to sustaining its stakeholders. However, encased within regular organisational goals is a cultural goal: Reviving the art of block printing in saris.
Mandaveli-based designer Madhu runs her eponymous enterprise from a small studio in Royapettah with just one assistant, and of course, this goal to guide her.
The focus is on customisation of cotton and silk-cotton saris, and this customisation falls within broad ranges that leave enough room for experimentation. The Kolam range is particularly mentioned as having made a huge impact on the clientele.
Madhu underlines the growing trend of conscious fashion in the city whereby people choose individualised sartorial choices reflective of their identities, over mass-produced clothes.
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