With more access to both information and products, we now have a new brigade of young ‘skinfluencers’, who prefer easy routines with maximum results. Though they still come under the micro category, averaging between 11-15,000 followers, their sticky content, modern aesthetic, and high engagement are attracting the attention of the most established beauty brands.
In this story in The Hindu Weekend , we look at how, with real-life reviews and a passion for skincare that puts the emphasis on ingredients, these youngsters are not impressed by brand status.
