• Ideal Jawa India used the catchphrase ‘Forever Bike Forever Value’, while marketing its Jawa and Yezdi machines. However, Ideal Jawa folded up in 1996. Now, Jawa is set to hit the streets in India again as a production bike. Through its subsidiary Classic Legends Private Limited (CLPL), Mahindra & Mahindra Ltd entered into a brand licensing agreement with Jawa Moto in 2016 to gain the right to make and offer motorcycles under the Jawa brand name.
  • Reports suggesting that the first machine to be born of this move will hit the streets very soon, have generated a lot of expectations among Jawa-Yezdi enthusiasts.