• It was Tissot that promoted Kessel’s rise to Formula One (The Swiss watchmakers have also allied with, among others, the marquee rally racing team Alpine in the 1960s and 1970s). In 2018, Tissot rekindled its relationship with the Kessel family by becoming the official timekeeper for Kessel Classic — a classic cars dealership chain founded by Loris Kessel, and which also has a racing division that participates in vintage car races like the Rallye Monte-Carlo Historique and the F1 Grand Prix Monte Carlo Historique.