As the nippy weather sets in and the wedding season gets underway, there’s no dearth of fashion pop-ups that prompt prospective buyers to splurge. While at it, there’s also some room to think if the new additions to the wardrobe are timeless enough to transcend the vagaries of fashion trends.
Sustainable or slow fashion is gradually gaining more people into its fold. For instance, handlooms produced by ensuring fair labour practices, and the fabrics crafted into timeless silhouettes, fall into this category. Sustainability is a lifestyle statement and extends to food choices, home and decor.
The multi-cultural space The Chalet will bring to Hyderabad ‘The Conscious Collect’, a pop-up in collaboration with Petrichor. A handful of emerging labels from across the country will be a part of it, aiming to initiate a dialogue on sustainable practices.
“We want the pop-up to focus on being environmentally friendly and send out a strong message on the impact of products we use in our daily lives,” explains Tanya Rao, the force behind The Chalet. Expect to see clothing and accessory labels, artists and others who are keen to help anyone making the transition to a more sustainable lifestyle.
In a session, textile designer Gaurang Shah will elaborate on the different handloom weaving techniques he has been engaging with. His talk will also highlight his new project of khadi saris with woven reproductions of Raja Ravi Varma paintings.
Partaking in the pop-up showcase are labels such as Cord, Dhora, Muslin Shop, Tree Wear, and Galang Gabaan. “The idea is to bring to Hyderabad labels that haven’t featured their collections in the city, so as to pique the curiosity of younger buyers and provide them with relatively new choices,” says Tanya.
Cord studio specialises in hand-crafted accessories and contemporary clothing and was established with a notion to move away from conventional design. Dhora’s range of apparels, bags and handmade jewellery also takes an experimental route in its design.
While Muslin Shop specialises in children’s clothing made of organic cotton, Tree Wear uses organic cotton to make apparels for men and women. Tree Wear’s range extends to eco-conscious personal care products and tree plantation projects.
An ensemble by Cord Studio
Chennai-based Eco Indian, the zero waste organic store, will display some of its products for those looking to make the switch to an eco-friendly lifestyle. Bamboo brushes and reusable straws are just some of the things to expect.
Bhubaneswar-based Galang Gabaan uses climate-friendly textiles and its line of linen saris have been sported by well known names in Indian cinema.
Apart from clothing and accessories, also expect to see alcohol-free sanitisers, and chemical-free household cleaning agents.
Hyderabad-based Period Hub will add to the sustainability discourse with its multi-pronged focus on menstruation by addressing wellness, hygiene and nutrition concerns.
This edition of The Conscious Collect is the first in a series that aims to strengthen the conversation on sustainability, says Tanya: “In the near future, we would like to have workshops to engage like-minded people in different ways of sustainable living, beginning with how to have a kitchen garden.”
‘The Conscious Collect’ will be held at The Chalet, Jubilee Hills, Hyderabad, on November 16, 11a.m. to 8p.m.
