Across the country, pop-ups have changed the way we shop. Brands like Chumbak and Nimish Shah’s label Shift have garnered a large following by exhibiting at such shows. As more designers travel to different cities to showcase their work, consumers are spoilt for choice. Shahin Ansari, co-founder of Chennai-based multi-designer store Maalgadi, says, “Such pop-ups give people an opportunity to experiment with their wardrobe, play around with different styles.” She adds that it widens their horizons in terms of what is happening with design and style, exposing them to new, varied aesthetics.
If you are wondering which brands to check out, here are a few options.
Kansya
The Kolkata-based jewellery brand makes jewellery inspired by art and architecture. Their latest collection, Dramatic Frames, is inspired by Art Deco. “During the 1920s, new materials such as cement and metal had emerged as exterior décor in architecture,” says founder Radhika Kishorpuria. “Similarly, my collection presents hand-cut semi-precious stones such as rose quartz and smoky amber in unusual forms, like cubes and rectangles.” Each piece is hand-crafted using copper and brass, with a 22-karat rose gold plating. Prices start at ₹800. 9831898549
Guapa
“We believe in the concepts of colour, simplicity and free spirit,” says founder Reby Kumar. The resort wear label makes effortlessly chic clothing that can take you from pool to party — think draped maxi dresses, anti-fit separates, fluid capes and ruffled skirts in shades of coral, teal and sage green. Prices start at ₹4,500. Details: guaparesortwear.com
FancyPants The Store
A fashion blogger favourite, the brainchild of sisters Stuti and Jankee Desai brings you the latest trends at pocket-friendly prices. Their new collection includes ethnic separates like embroidered capes, tops and jackets that can make a statement anywhere in the world. Prices start at ₹999. Details: fancypantsthestore.com
Gush Shoes and Accessories
This PETA-approved footwear brand makes handcrafted shoes using sustainable materials like cork, and minimum waste methods. “We strive to constantly explore new avenues to create impactful design,” say founders Vrinda Gupta and Manav Shah. Their latest: Wonderland, a collection inspired by carnivals. Prices start at ₹2,000. Details: gush.eazelly.com
All brands available at the Ice Gola pop up at Maalgaadi on April 6 and 7. 42103242
