Summer naturally connotes bright colours and for way too long we’ve observed an undying love for pastels. Peruse the latest looks on fast-fashion sites and also the social media of big names in haute couture and you’ll notice how highlighter-hues are making their way into daily vanities and closets.
Finally, the attitude around neon looks are no longer associated with blacklight-seeping parties and raves, thank goodness.
If you’re into kicks, Adidas’ Sleek Shoes sport a sculpted and brightly-coloured platform midsole which lifts you up with the brand promising an (eye-roll) “unabashedly feminine perspective.” Who says neon is just for girls?
Adidas’ rival Nike has long been embracing neon turning the colour family into a national anthem of fashion. Their AirMaxs have been gracing street-style social media accounts for a few years now, after all.
If you’re looking to hop on to this trend (don’t worry, it’s not going to die out anytime soon), style favourites such as Rakul Preet Singh and Alia Bhatt have been sporting neons in their own special ways. But the common denominator for pulling this off for that ‘high fashion’ finish is to keep the neon minimal.
Alia recently wore a flowing neon gown but had barely any accessories and perfect base makeup and to elevate the ensemble without looking like a Mardi Gras float.
You can also switch it up and go for a neon makeup look and tone down the shades of your outfits to something more minimal. The idea is to shift the focus without looking like you’re about to be mistaken for a crossing guard.
