The spice route

Click for homemade and customised pickles and get them delivered at your doorstep

Updated - July 12, 2016 07:01 am IST

Published - June 24, 2012 04:36 pm IST - Chennai

MP: redchillies

MP: redchillies

Be it thayir saadam, aloo paratha, dal roti or rajma chawal, nothing complements them better than probably a helping of pickle. Especially for those living away from home and surviving on boring canteen food, unpalatable stuff cooked by oneself or at the mercy of dabbawallahs, pickles can always add that extra flavour to a meal. Sure the market is flooded with a range to choose from but here’s a website that allows you to not just select from their existing flavours but also customise your preferences.

Thirty-year-old Pinank Shah started >Goosebumps Pickles in April to give a taste of ghar ka khaana to working professionals and students living by themselves. “It’s an in-house business. My mother-in-law makes these pickles along with her three daughters. She used to anyway make 700 kg of pickles every year and send it across to our relatives in Mumbai and Gujarat. That’s how the idea struck me and I thought why not have an online portal through which we could sell pickles all across the country,” says Shah.

Goosebumps Pickles has around nine varieties divided into three categories — sweet yet spicy, sour and spicy and make your own pickle. So there is chunda, katki and gol keri competing with gunda keri, kachchi keri and channa methi. Or you could customise and add your own favourites to the tongue-tingling mix.

Barely two months and Shah and the pickle factory have already catered to hundreds of clients across the country. “We have sold around 400 kg of pickle so far and orders are pouring in even from the U.K, Australia and Dubai. Since we don’t retail abroad, we just deliver it to their relatives in the country, who then send it to them,” says Shah.

Did he believe a business such as this would do well? “Yes, but the only hurdle was how to make people know about the quality and taste of the pickle. So we put photos on our website and that worked,” he smiles.

Another reason for this business to do well is the fact that given our hectic lifestyle, we hardly have any time to indulge in the painstaking process of making pickles. Therefore a website which makes and delivers the product at the doorstep is a boon. Once the order is placed it takes around 10-12 days for it to get delivered. Every parcel goes through four layers of packaging. The minimum order is 500 gm and the price starts from Rs. 250.

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