Tata Capital’s second phase of Do Right campaign “Half Stories” has embarked upon a 2000 km journey from Dharamshala to Guwahati searching for stories of people with half fulfilled needs. Relying completely on a digital medium, the idea is to fulfil these needs and complete these ‘half stories’ with the help of donations from anyone who would like to contribute.
Veetika Deoras, head of Brand Marketing and Corporate Communication at Tata Capital elaborated that the Do Right initiative had three phases: the first was aimed to inspire people to do right through musical endeavours with Shankar-Ehsaan-Loy and other artistes in May last year, the second Half Stories was aimed to provide a platform for people to do right and the third will be where the corporate itself will do right, on its own.
Along the route from Dharamshala to Guwahati five ‘half stories’ have been successfully completed. A school in Manali with children struggling against extreme cold has been provided with heaters, a didgeridoo maker in Rishikesh with tools to help increase his productivity and sale and a special school in Mumbai for deaf and mute children with cameras to enable expression through a new possible vocation.
Each story is kept open for donations for three days, wherein the ‘Do Right’ website (www.doright.in) as well as Facebook page provide a link that directs one to a payment gateway owned by United Way, the initiative’s non-government organisation partner.
Speaking of the response, Deoras said: “The beauty of the initiative is that everybody contributes as much as they can. It is not as much about the monetary impact as it is about the feel good factor it gives rise to in the hearts of the giver as well as receiver.”
