Meet your virtual stylist

Archana Walavalkar, a former stylist with a fashion magazine is one of the founders of Style Cracker.  

Yes we know you simply adore the celebs for their personal style. We also now know that most celebrities have a stylist helping them look their best at all times. If you’ve ever longed for a personal stylist you can now have one (or many) without spending a dime. Too good to be true?

There are quite a few websites that provide answers for all your styling queries. These portals reach out to fashionistas, updating them on current trends and provide fashion forecasts. All you have to do is sign-up and take a quick personality assessment test for style preferences and start asking style-related questions. The expert stylists on these portals will also help you with various looks based on your personality, budget, body-type and lifestyle.

Style Cracker is one of the first few online styling portals in India. Then there are also others such as Ra The Styling Studio, Voonik and 20 dresses which make use of social media platforms to make the world a little more fashionable.

Mansi Kapadia who runs Ra The Styling Studio and gives grooming tips to people says, “Though personal interaction is a sure-shot way for best results, online connect is proving to be quite effective too. Consulting online is less intimidating and allows people to warm-up easily.” Her studio provides exhaustive details about wardrobe solution, colour combination, make-up and shopping.

Whether it’s a special date, your sister’s wedding or an upcoming interview, the styling portals saves you the worry of searching for that ‘perfect’ outfit for the occasion. The stylists give suggestions and complete look ideas based on your reservations and preferences. The aim is to develop people’s individual style sense, give them day-to-day tips, teach how to make the best use of what they own and where to shop for any difficult-to-find pieces. It’s a handy and customised head-to-toe makeover session through email and live chat. Sensing the increasing need to look well Style Cracker was born over casual conversations between its founders Dhimaan Shah, a former investment banker and Archana Walavalkar, a former stylist with a fashion magazine.

Always a go-to person for all things style, Archana wished to make personalised styling option available to all. Besides the digital space, they make offline presence at curated pop-up markets, weddings, advertisments and film events (including the upcoming film Humpty Sharma Ki Dulhania).

Much to their surprise, people of all ages are signing up from across the country. “It’s delightful to see their eagerness to experiment with their look,” says Archana.

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Printable version | Sep 16, 2021 10:27:54 PM |

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