Renewed momentum in residential realty

Sanjay Chugh writes on the factors contributing to the growth of Chennai’s realty sector

June 05, 2015 04:00 pm | Updated 04:05 pm IST

CHENNAI, 19.09. 2011: REAL ESTATE BOOM: Flats at Velachery.
Photo: M.Karunakaran

CHENNAI, 19.09. 2011: REAL ESTATE BOOM: Flats at Velachery. Photo: M.Karunakaran

Chennai is one of the most stable and least volatile residential real estate markets in India. However, since over a year, home buyers have cautious and have prolongedtheir decision to acquire homes, citing reasons such as high home loan interest rates and unattractive property prices. It is pertinent to note that this very conservative market is primarily driven by end users, and that price sensitivity is a real factor.

Reduced Interest Rates

With the recent interest rates reduction in the region of 9.90 per cent and a gradual rationalisation of home prices, there has been a renewed interest in the home buying segment. Further momentum is likely in the anticipated event that RBI announces more reductions in the lending rates.

With regards to property pricing, however, there appears to be no further scope of reductions as prices across segments seem to have bottomed out.

Infrastructure

Infrastructure deployment has also been helping the Chennai property market. The first phase of the Chennai Metro Rail Network from Koyambedu to Alandur is to be operational shortly, and this fact is stimulating buyer interest along the 10 km stretch in the residential areas of Anna Nagar (West), Koyambedu, Vadapalani, Ashok Nagar and Ekaduthangal. The Sate government plans to complete the four-laning of a 33.5 km section on the East Coast Road (ECR) between Akarai and Mamallapuram by March 2016. With encroachments removed on the left of the road heading to Mamallapuram, the Tamil Nadu Road Development Corporation (TNRDC) has started road construction. The reduced travel-time along this stretch will attract buyers looking for beach homes, villas and high-rise apartments along the scenic coast.

Social infrastructure along the IT Corridor on the OMR is expanding rapidly, with one shopping mall already operational and two more under construction. Likewise, the availability of cinemas, hotels, restaurants, educational institutions, hospitals along the stretch from Perungudi to Siruseri is driving up interest from end users as well as investors. Prices for residential real estate in this corridor range between Rs. 6,500 and Rs. 9,500 per sq.ft. in the pre toll sector from Taramani to Perungudi, and between Rs. 8,000 and Rs. 4,000 per sq.ft. in the post-toll sector from Thoriapakkam to Siruseri.

New Growth Corridors

The 12-km stretch from Madhya Kailash to Sholinganalur is gradually being developed as an extension to South Chennai, offering housing of various configurations and attractive amenities, with options ranging from townships to lifestyle apartments and villas at prices which are attractive compared to Adyar and Thiruvanmiyur. Properties along the 200-foot radial road from Thoriapakkam to Pallavaram are also generating interest due to the connectivity it offers between the OMR and GST Road.

An interesting trend in the recent past is the arrival of premium and luxury apartment projects in central areas of Chennai such as Nungambakkam, Egmore, Alwarpet, T. Nagar, Kotturpuram and Adyar. Buyer interest in this segment is increasing rapidly.

The writer is Head – Residential Services (Chennai) JLL India

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