Powered by Nalli Chinnasamy Chetty... the ubiquitous credit speaks volumes of the contribution that Brand Nalli has been making to the field of performing arts. Although the Nalli House promotes events throughout the year, it is the Margazhi Season, which showcases its involvement in the propagation of music and dance. The proximity of his store to Sri Krishna Gana Sabha in T. Nagar sowed the seeds, he would say.
From being a casual visitor to concert halls, Nalli Kuppuswamy has emerged the leading patron, but for whose support sabhas would not be conducting the Season with such sumptuous spreads. “Yes, Semmangudi once told me mere 30 sabhas for the 2,000 artistes were not sufficient. Now there are over 100 sabhas, most of which have the Nalli backing,” says Chettiar, who is keen on nurturing young talent.
“We look out for potential artistes,” says Nalli Kuppuswamy Chetty about his support for sabhas. “Not that seniors are ignored. But it is important that our arts, which are part of our heritage, should be kept vibrant and passed on to the next generation,” he adds. Winners of competitions are encouraged and given platforms to perform during the Season. “The young aspirants cannot aim to participate in contests without training for at least ten years. And they have to do it alongwith the stress of academics. Without encouragement, these promising youngsters might prefer to change their calling. So it is important to support them,” he elaborates.
The Nalli initiative is far-reaching so much so that youth abroad are also considered. Their performances are assessed through skype and talented NRI youngsters, who otherwise have no patronage, are given performance slots. “A platform during the Season goes a long way in sustaining their interest,” he observes. Nalli’s efforts do not stop with budding stars. Those who grow to reach the next level are also supported. “Youth with merit graduate to senior slots through diligence and hard work. Our Sabhas have consciously increased the Senior slots to accommodate these performers,” he says.
Nalli Kuppuswamy Chetty signs off by paying a tribute to the Margazhi Season. “This has been recognised as the world’s biggest music event — something unique — and attracted the attention of UNESCO. This didn’t happen overnight. If this tradition has to be preserved, economic support is vital. I try to contribute in whatever way I can. This is people’s festival and I’m happy to be a part of it.”
