‘Taylor Swift: The Eras Tour’ concert film breaks Disney+ records with 4.6 million views in three days

Swifties around the globe contributed to a monumental 16.2 million hours of viewing over the weekend

March 20, 2024 02:57 pm | Updated 02:57 pm IST

Taylor Swift performs at the Eras Tour

Taylor Swift performs at the Eras Tour | Photo Credit: KIM KYUNG-HOON

Taylor Swift continues to reign supreme as her latest concert film, Taylor Swift: The Eras Tour (Taylor’s Version), shatters records on Disney+. In just three days since its release, the concert film amassed a staggering 4.6 million views, securing its position as the platform’s top music film of all time. Swifties around the globe contributed to a monumental 16.2 million hours of viewing over the weekend, a testament to the unwavering fervor of her fanbase.

The expanded edition of The Eras Tour features five bonus tracks, including the “Cardigan” from Folklore and four intimate acoustic renditions. Shot during the Eras tour’s electrifying performances in Los Angeles last August, the film captures Swift’s unparalleled stage presence and musical prowess.

Disney’s acquisition of the worldwide streaming rights reportedly cost over $75 million, an investment that has evidently paid off handsomely. Previously dominating the theatrical circuit with a global box office revenue of $261.7 million, Swift’s concert film now dominates the digital space, showcasing her indomitable appeal across various platforms.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.