Bigg Boss Tamil has commanded the highest viewership of any show on Disney+ Hotstar in Tamil Nadu.
In a statement, the OTT platform said that Chennai recorded the highest entertainment consumption among all Indian cities in its data survey “with 73% viewership”. “ Bigg Boss Tamil was the top watched show in Tamil Nadu. Season 4 of Bigg Boss Tamil recorded 42% viewership,” the statement adds.
Almost 40% out of the 73% viewership are female customers. Coimbatore is the next city that records most viewership following Chennai.
Cooku with Comali is the second most watched show on the platform in Tamil Nadu following Bigg Boss . Interestingly, Telugu dubbed films seem to have a dedicated audience in Tamil Nadu; dubbed films featuring Mahesh Babu, in particular, seems to be a crowd favourite — Tamil-dubbed versions of Maharshi (2019) and Sarileru Neekevvaru (2020) were most watched last year.
“There is a surge in demand for vernacular content and it is our endeavour to meet the evolving needs of consumers for diverse and engaging content,” the statement quotes a spokesperson as saying.
