To support and promote the dreams of fashion aspirants in India, fashion designer and entrepreneur Raghavendra Rathore has set up his own designing institute in Jaipur. The Gurukul School of Design aims at imparting specialised knowledge to help students become entrepreneurs as soon as they graduate, and teaching the value of Indian culture through its interpretation of the ‘Gurukul’ way of life.
“We are going through a silent revolution in the country and are shifting from a manufacturing to a design-oriented outlook. This will lead to a rise in demand for talent designers in the future and we need to be prepared to leverage this revolution optimally,” said Raghavendra.
The curriculum, designed by Raghavendra with the help of local and international experts, will focus on, among other things, the ability to visualise and market a creative idea using modern communication tools.
Unique course
The four-year programme will be divided into four modules — fashion design, management of fashion, business of fashion and gurukul well-being — which will introduce students to fascinating and unique short courses.
The first year will concentrate on creating a strong base in general design knowledge. The modules in the next three years will help students understand the process of creating a brand and managing a business. Students will be able to understand the nuances of setting up their “own brand and company.”
The last two modules will give them a chance to travel to design-centric destinations to gain exposure to international art and design perspectives. The institute stresses that their gurukul teaching approach will help students maintain a personal and professional balance throughout their lives. The admission process is based on students’ present skills, creative abilities and a home exam. The first batch will begin in August this year.
