TI Cycles of India, a leading bicycle manufacturer in India, has entered into brand licensing partnership with the U.S. based Pacific Cycles, part of Dorel Industries Inc., to bring Schwinn brand of children’s bikes to India.
“This is the first brand licensing agreement for the Schwinn brand in India,” said Jeff Weiss, senior vice president, international sales, Dorel Sports.
The entire line-up of Schwinn children’s bikes will be unveiled during the TI Cycle’s annual dealer meeting in February 2018, in which more than 300 dealers across India are expected to attend.
In 2007, TI Cycles had signed an agreement with Dorel to bring premium cycling brands such as Cannondale, Schwinn, GT and Mongoose to Indian consumers.
“TI Cycles has been at the forefront of bringing the best in international cycling to the Indian market,” said Arun Alagappan, president, TI Cycles. ”Our goal has always been to offer the finest products and experience to Indian consumers,” he said. The pact between the firms is valid for 33 years.
