Tanishq faces social media backlash again for its Deepavali ad

November 10, 2020 09:30 am | Updated 09:39 am IST - Mumbai/ New Delhi

Actor Sayani Gupta in Tanishq's advertisement.

Actor Sayani Gupta in Tanishq's advertisement.

Less than a month after pulling down an advertisement for allegedly hurting religious sentiments, Tata group’s jewellery brand Tanishq on Monday partially withdrew another ad following a backlash on social media.

The Deepavali advertisement featured actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F.

“I’m hoping to meet my mom after really long, definitely not firecrackers. I don’t think anybody should light any firecrackers, but lot of diyas,” Sayani Gupta says in the ad released across social media platforms last Thursday.

However, a section of social media users took offence at the “advice” to avoid firecrackers during the festival.

“Why should anyone advise Hindus how to celebrate Our Festivals? Companies must focus on selling their products, not lecture us to refrain from bursting Crackers,” BJP National General Secretary C.T. Ravi tweeted.

Sources said the 50-second ad has been withdrawn from Twitter and YouTube, but continues to be on the company’s Instagram page.

When contacted, the company did not offer any comments on the matter.

This comes within a month of Tanishq pulling down an ad featuring an inter-faith couple after being trolled by some netizens.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.