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M&M unveils Bolero MaXX Pik-Up LCV at ₹7.68 lakh

‘The vehicle is loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity.’ 

‘The vehicle is loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity.’  | Photo Credit: BIJOY GHOSH

Mahindra & Mahindra Ltd. (M&M), has announced the introduction of Bolero MaXX Pik-Up LCV, a pick-up vehicle catering to the transport and logistics needs, at price of  ₹7.68 lakh onwards (ex-showroom).

Veejay Nakra, President, Automotive Division, M&M Ltd., said, “The All-New Bolero MaXX Pik-Up is a futuristic brand loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity.” 

“With this new benchmark brand in the pickup segment, Mahindra once again demonstrates its intention and capability to offer immense value to its customers,” he added.

R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd . said, “Our latest offering is engineered to tackle the high-demand, always-evolving requirements of the pickup market. We have equipped it with iMAXX connectivity offerings hosted on Amazon Web Services, which has unrivalled tech features that help customers monitor and sweat their asset better.” 

“The vehicle is equipped with a drivetrain that is powerful and offer a higher payload capacity of 1300 Kg yet offers exceptional fuel efficiency of 17.2 km/l. With this new benchmark among pickups, Mahindra once again demonstrates its intention and capability to revolutionise the pickup segment,” he added.


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Printable version | Oct 2, 2022 2:44:30 pm | https://www.thehindu.com/business/mm-unveils-new-bolero-maxx-pik-up-lcv-at-768-lakh/article65754617.ece