Online fashion retailer Myntra on Friday said it would completely integrate its sister company Jabong, which will continue to operate as a separate brand.
Myntra CEO Ananth Narayanan will lead the Myntra-Jabong team, the company said in a release, dismissing speculations about his exit.
Flipkart had acquired online fashion portal Myntra in 2014 and Myntra acquired Jabong in 2016.
The company said since Myntra’s purchase of Jabong, the two brands have been steadily integrating key business functions and streamlining processes.
“As the next step in this process, Myntra and Jabong will now fully integrate all the remaining functions including technology, marketing, category, revenue, finance and creative teams,” it added.
The company said Myntra’s independence as a business will be preserved.
