Honda 2Wheelers India has announced Honda Joy Club, its first ever customer loyalty programme to cement its bonding with existing and new customers.
The company has tied up with multiple brands covering sectors such as hospitality, travel, healthcare, apparel, F&B, entertainment, personal care, insurance, utility where digital points can be redeemed. There is also provision of cashback through E-wallet.
“It is the biggest and first digital loyalty programme in the history of Indian 2wheeler industry,” the company said.
Minoru Kato, President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said,“Joy Club is truly unprecedented in its concept, unparalleled in its scale and unmatched in the rewards for our 39 million customers of Honda family which is further growing at a fast pace. Our customers will now experience more Joy every time they engage with brand Honda.”
Yadvinder Singh Guleria, senior vice president, sales and marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Now Honda customers enrolling on Joy Club program can earn virtual Honda currency at both purchase and subsequently every service visit too. The reward points can be redeemed both within and outside Honda.”
