Italian luxury sports car maker Maserati on Wednesday announced its entry into the Indian market where it will sell its high-performance cars priced between Rs.1.20 crore and Rs.1.43 crore.
The Modena-based luxury and sports car maker, in partnership with the Indian luxury retailer, the Shreyans Group, will open its first Indian showroom in Mumbai this year, while the second dealership will come up in New Delhi in early 2012.
“The growth in luxury car market last year made us confident to enter here in 2011. Today we are excited to enter India. We will offer the full product range to Indian customers,” Maserati Asia Pacific Managing Director Simone Niccolai told journalists here.
The luxury car market in India grew by about 70 per cent and was estimated to be around 15,000 units in 2010, he said.
Stating that delivery of cars would start from July-August this year, Mr. Niccolai said they would have presence in seven major cities by 2015. Maserati, which sold 5,675 cars globally in 2010, expects to sell 100 units in India in the next three years. Its flagship model Quattroporte will come with a price tag of Rs.1.23-1.43 crore, while GranTurismo will be available between Rs.1.20 crore and Rs.1.37 crore and GranCabrio for Rs.1.43 crore.
