Mahindra & Mahindra (M&M) on Thursday announced the launch of Genio, its next generation commercial vehicle. The 1.2 tonne pick-up vehicle will cater to the small and medium businesses' transportation needs and is priced at Rs.4.99 lakh (BS3 variant, ex-showroom Navi Mumbai). The BS4 compliant version is also available for BS4 markets.
Genio is the second product to roll out of the company's Chakan plant and comes with a 75 hp power CRDe engine.
Speaking at the launch, Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra, said, “In keeping with our endeavour of offering first of its kind world-class products, we have launched the Genio today [Thursday]. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer. Genio's vehicle architecture is based on the Ingenio platform which we have used earlier. This platform gives superior cab design, chassis and proven aggregates of engine and transmission and delivers car-like comfort and space.”
Rajesh Jejurikar, Chief Executive, Automotive Division, said, “With the majority market share that we command, the onus is on us to offer superior products thereby driving the industry growth. Genio has been launched keeping this in mind, as we aim to fulfil the desires of the customers as well as offer a world-class product to them.”Genio is available in four colour options — Silver Shine (Metallic), Diamond White, Marvel Granite and Skyline Blue. It is available across 70 dealerships and from mid-February it will available across Mahindra dealerships pan-India.
