Telecom operator Bharti Airtel on Sunday announced the launch of India’s first-ever mobile comics portal on its mobile entertainment portal Airtel Live.
The service can be accessed on GPRS-enabled handsets (GPRS or general packet radio service is a type of wireless communication service).
“More than a third of Airtel customers in India have GPRS-enabled handsets and with the mobile becoming the one-stop device for all entertainment needs, comics would be a much sought after addition to our existing services on Airtel Live,” said Saleem Mobhani, Bharti Airtel’s head of mobile entertainment.
The comics portal will provide subscribers with access to more than 300 Indian and international comic characters — from Popeye to the local Nagaraj.
Customers will be charged Rs.10 per week for 10 comic strips, which is inclusive of data charges, Mr. Mobhani said.
