Business

AstroYogi looks to raise funds for expansion

AstroYogi, an online astrology consulting company and aggregator specialising in personal readings, Vastu consulting and horoscope matching, is looking to raise funds from private equity players or other investors to mobilise funds to invest in acquisitions and expand to overseas markets.

“We are looking to raise funds by the end of this year for expansion in more international markets. We want to expand in Spanish-speaking markets, U.S., Canada and Africa,” said Meena Kapoor, CEO, Astroyogi.com.

“We are also scouting for acquisitions and part of the funds will be deployed for the same,” she added.

The astrology platform which connects over 7,000 astrologers with 4 million users globally, is planning to scale up its operations by adding 8,000 new astrologers by 2020.

“With the vision to serve the community of astrologers in India and connect them with the world, we have invested significantly in developing a tech-led platform to tap into the growing astrology industry in the world,” said Ms. Kapoor.

She said the astrology industry in India is a ₹30,000-crore opportunity, and with more people seeking astrology solutions, AstroYogi has been growing at the rate of 300% year-on-year for last three years.

Apart from India, AstroYogi is servicing clients in international markets, including the U.S. and Africa.

“Astrologers associated with AstroYogi are equipped with the best available technology and products to address the global demand for astrology services. We will have over 15,000 astrologers serving a target customer base of 7 million by 2020 through our cloud telephony platform,” she added.

The company’s platform, Talk to Astrologers, was launched three years back, and is available in 85 countries worldwide and in 11 languages, providing astrology professionals from various languages to consult clients mostly in their own language.

AstroYogi was co-founded by Ms. Kapoor in 1999 as a content publisher and value-added service for telecom service providers.

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Printable version | Feb 22, 2020 4:21:50 PM | https://www.thehindu.com/business/astroyogi-looks-to-raise-funds-for-expansion/article29759423.ece

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